The Face Game

Online, profile pictures of human faces are everywhere, and they play a crucial role in shaping the first impression we make on others. Right now, AI gives people the digital tools to transform their online appearance in any way they desire, often making themselves look younger or more attractive. But this is just the beginning: AI is not only helping us play this face game amongst ourselves, but it is also learning the game from us and quietly deciding which face it will showcase as itself when interacting with us.

To better understand these mechanisms, we launched The Face Game. In this online experiment, humans mix up with neural networks, and everyone (including the machines) posts their own profile pictures and reacts to the profile pictures of others. The game aims at understanding how AI will learn to choose different types of faces for itself, depending on the impression it wants to make and the human it interacts with.

Web site: https://the-face-game.net/

Selected media: Cosmos, Innovation Origins

Scientific writings

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AI-mediated communication

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Using Social Media to Measure Culture