DARPA Red Balloon Challenge
In 2009, DARPA launched the Network Challenge, to explore the roles the Internet and social networking play in the timely communication, wide-area team-building, and urgent mobilization required to solve broad-scope, time-critical problems. The challenge was to be the first to locate 10 moored, 8-foot, red weather balloons at 10 random locations in the continental United States. A team from MIT won by locating all balloons in under 9 hours. We helped analyze the factors behind the team's success. We then quantified the limits of this kind of mobilization, and introduced techniques for improving information verification in mass collaboration.
Scientific writings
G. Pickard, W. Pan, I. Rahwan, M. Cebrian, R. Crane, A. Madan, A. Pentland (2011). Time-Critical Social Mobilization. Science. Vol. 334 no. 6055 pp. 509-512.
A. Rutherford, M. Cebrian, S. Dsouza, E. Moro, A. Pentland, and I. Rahwan (2013). Limits of Social Mobilization. Proceedings of the National Academy of Sciences, vol. 110 no. 16 pp. 6281-6286
V. Naroditskiy, I. Rahwan, M. Cebrian, N. R. Jennings (2012). Verification in Referral-Based Crowdsourcing. PLOS ONE 7(10): e45924.
H. Chen, I. Rahwan, and M. Cebrian (2016). Bandit strategies in social search: the case of the DARPA red balloon challenge. EPJ Data Science, 2016 5:20
Selected Media: MSNBC, Popular Mechanics, Science News, NBC News, ABC, La Repubblica, ACM, Red Orbit, Science 2.0, Science Daily, MIT News